{"id":6661,"date":"2026-10-21T17:18:39","date_gmt":"2026-10-21T15:18:39","guid":{"rendered":"https:\/\/www.ulmaforge.com\/?p=6661"},"modified":"2026-11-04T17:23:30","modified_gmt":"2026-11-04T16:23:30","slug":"ulma-takes-part-in-the-apd-north-competitiveness-forum","status":"publish","type":"post","link":"https:\/\/www.ulmaforge.com\/en\/new\/ulma-takes-part-in-the-apd-north-competitiveness-forum\/","title":{"rendered":"ULMA Takes Part in the APD North Competitiveness Forum"},"content":{"rendered":"<p>ULMA joined the APD North Competitiveness Forum <strong>(Foro de Competitividad APD Norte)<\/strong>, held on October 8 at the Euskalduna Palace in Bilbao and organized by the <strong>Association for Progress in Management (APD).<\/strong> The forum addressed the main challenges of competitiveness at a time when technology, talent, and transformation are redefining the rules of business growth.<\/p>\n<p>During the event, S\u00e1nchez spoke at the roundtable <strong>\u201cCompetitiveness in Action: Technology, Regulation, and Talent,<em>\u201d<\/em><\/strong> which explored how to boost productivity, adapt to the regulatory framework, and build sustainable competitive advantage. The event also featured Carlota Gonz\u00e1lez, CEO of Grupo Rafael Gonz\u00e1lez; Alejandra L\u00f3pez, of EDP Redes; Alex Artetxe, of Arteche; and Juanjo \u00c1lvarez, of the University of the Basque Country.<\/p>\n<p>In her remarks, S\u00e1nchez, who heads up one of the nine businesses of the ULMA Group, highlighted<strong> the role of technological innovation in improving organizations\u2019 competitiveness:<\/strong> \u201cThe key to gaining a significant competitive advantage from technological innovation is to rethink our organizations\u2019 processes from scratch.\u201d<\/p>\n<p>She also stressed the importance of companies building organizational cultures that can make decisions quickly, even without complete information, so they can adapt to an ever-changing business environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6635 \" src=\"https:\/\/www.ulmaforge.com\/wp-content\/uploads\/2026\/10\/Imagen2.png\" alt=\"Meritxell S\u00e1nchez, CEO of ULMA Forged Solutions, took part in an event focused on the challenges of business competitiveness and the role of innovation, regulation, and talent.\" width=\"876\" height=\"437\" srcset=\"https:\/\/www.ulmaforge.com\/wp-content\/uploads\/2026\/10\/Imagen2.png 567w, https:\/\/www.ulmaforge.com\/wp-content\/uploads\/2026\/10\/Imagen2-300x150.png 300w, https:\/\/www.ulmaforge.com\/wp-content\/uploads\/2026\/10\/Imagen2-150x75.png 150w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ULMA joined the APD North Competitiveness Forum (Foro de Competitividad APD Norte), held on October 8 at the Euskalduna Palace in Bilbao and organized by the Association for Progress in Management (APD). The forum addressed the main challenges of competitiveness at a time when technology, talent, and transformation are redefining&hellip;<\/p>\n","protected":false},"author":1,"featured_media":6632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-6661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/posts\/6661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/comments?post=6661"}],"version-history":[{"count":3,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/posts\/6661\/revisions"}],"predecessor-version":[{"id":6664,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/posts\/6661\/revisions\/6664"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/media\/6632"}],"wp:attachment":[{"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/media?parent=6661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/categories?post=6661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ulmaforge.com\/en\/wp-json\/wp\/v2\/tags?post=6661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}